In the summer of 2019, I worked as the Brand Strategy Intern for the Public Broadcasting Service (PBS). This was a tremendous learning experience as the organization was preparing for a brand refresh with a set launch date of November 2019.
*Clicking on the logo image will lead to a press release regarding the brand refresh.
I assisted with the creation of member station and internal-facing landing pages, newsletters, and webinars for more than 2,500 members nationwide. I also aided in imagery sourcing and provided feedback for style guides as the brand was preparing to roll out a refreshed logo, color palette, typeface, and illustrations.