The Ask: Raise awareness for Adobe's newly packaged adtech solutions suite (Adobe Experience Cloud).
For: The 2020 National Student Advertising Competition (NSAC)
Results: 1st Place National Winner + MRI Simmons Best Plans Book Award
We (the 30 students representing the University of Virginia) had to answer a big question:
How can Adobe make a name for itself in adtech?
We touched on the truth that advertising is in an era of "ignore-ance."
And positioned Adobe as an adtech leader that can help ads "get noticed" with its creative legacy and integrated data solutions.
*Here is a spot created from scratch for our awareness campaign
Our campaign strategy and executions encompassed video, print, digital out-of-home, digital, and experiential opportunities.
(Check out the plans book above for more on our creative strategy)
Below are a few other executions I made when we were placed in smaller teams to start diving into campaign ideas.
