THE ASK: Empower and elevate Ford Motor Company plant team members across the United States and Canada. Build pride, enhance belief, motivate, and build trust to improve culture and progress the overall Ford+ transformation.
WHAT WE DELIVERED: Throughout the summer of 2023, we brought Family Open Houses to more than 20 plants in-person across the U.S. and Canada. Each Open House had activations for plant members and their families including plant tours, mural walls, shareable photo ops, and more.
THE RESULTS:
55K+ total attendees
$36K+ raised for local charities chosen by plants
36K+ plant tours
+20% increase in positive social media engagement
